How OpenlyCompared makes money

OpenlyCompared is owned and published by Toutmark LLC, a company that helps businesses get found and cited by AI assistants. Toutmark LLC is paid by its clients, and some of those clients are listed on OpenlyCompared.

Who pays Toutmark?

Some companies listed on OpenlyCompared are Toutmark clients: they pay Toutmark LLC for its services, and a profile on OpenlyCompared is part of that service when the company approves it. OpenlyCompared marks those companies “Toutmark client” on every page where they appear, and marks links to their websites as sponsored.

What does paying Toutmark not buy?

Paying Toutmark LLC does not buy a position on OpenlyCompared (companies are listed alphabetically), a “Best for” label, or words OpenlyCompared would not publish about any other company. A client's profile is held to the same rule as every other: facts that link to their source.

What does OpenlyCompared not do?

OpenlyCompared does not sell ads on its pages, does not take payment from companies Toutmark is not working with in exchange for a listing, and does not publish ratings it cannot source.