Compare beauty and personal care brands
Brands that sell skincare, cosmetics, hair care and grooming products online.
How do you choose an online store or direct-to-consumer brand?
When you shop online, buy from a brand that is clear about what you get, what shipping and returns cost, and how to reach a person if something goes wrong. Compare online stores on product detail, the total price with shipping, the return policy, delivery times and support.
The OpenlyCompared page on beauty and personal care brands lists 3 companies in alphabetical order, with facts taken from each company's own published information and dated when they were checked. A company is on this page when its own published description says it does this kind of work. The page was last updated on October 22, 2026.
Which beauty and personal care brands are listed?
Listed alphabetically. A “Best for” label is given only from facts shown on the company's profile, by our method.
| Company | What they do | Based in / serves |
|---|---|---|
| Kylie Cosmetics | Shop Kylie Cosmetics by Kylie Jenner, Kylie Jenner Fragrances and Kylie Skin featuring award-winning makeup, fragrance, and skincare that's clean, vegan, cruelt… | |
| Rare Beauty | Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build. | |
| The Ordinary | The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity. |
Questions about this page
Which beauty and personal care brands are listed on OpenlyCompared?
3 are listed, alphabetically: Kylie Cosmetics, Rare Beauty and The Ordinary.
How does OpenlyCompared choose the beauty and personal care brands on this page?
A company is on this page when its own published description says it does this kind of work. Every fact comes from the company's own website or the company itself, shows its source and the date it was checked, and no company can pay to be listed higher.
Are any of these beauty and personal care brands paid relationships?
No company listed on this page pays Toutmark. A company that does is marked "Toutmark client" wherever it appears.
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How this page works: companies are listed by the method on our Methodology page. Companies marked “Toutmark client” pay Toutmark, which publishes OpenlyCompared; paying never buys a position or an award. Request a correction.