Compare marketing and email software
Software for email campaigns, marketing automation, social posting and landing pages.
How do you choose B2B software?
The right software is the one that does the job you need done, connects to the tools you already use, and costs what you expect once your team and your data grow. Compare products on fit, integrations, total cost, security and how easy it is to leave, not on the length of the feature list.
The OpenlyCompared page on marketing and email software lists 3 products in alphabetical order, with facts taken from each company's own published information and dated when they were checked. A product is on this page when its maker's own page for it says it is this kind of software. The page was last updated on October 21, 2026.
Which marketing and email software are listed?
Listed alphabetically, by product. Nothing here is ranked or rated. A dash means we did not find it on the product's own website, or in the facts it gave us, when we last checked; it does not mean it is not offered, and any company can send it to us through the corrections form.
| Product | What it is for | Free plan or trial | Channels covered | Integrations |
|---|---|---|---|---|
| Braze Email by Braze | Deliver personalized, dynamic emails that drive revenue. Enhance your marketing campaigns with Braze email marketing platform. | Start a Free Trial | FEATURED CHANNELS Email Mobile App Messaging Web Messaging SMS/RCS WhatsApp View all chann… | — |
| Email Marketing by ActiveCampaign | Get started on your email marketing journey with ActiveCampaign’s highly customizable platform that works for any business. | Start a free trial | WhatsApp Messaging A unified chat inbox with powerful automation Transactional Email Autom… | Integrate and connect over 1,000 apps |
| Klaviyo Marketing by Klaviyo | Automate timely marketing across email, SMS, mobile push, and WhatsApp, and more with Klaviyo’s AI-powered marketing automation tools. | Klaviyo Pricing | Start Free with Email & SMS | Email marketing SMS marketing RCS for Business Mobile app marketing WhatsApp marketing Soc… | Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo |
Marketing and email software, compared
Marketing and email software: the short answer
OpenlyCompared lists 3 marketing and email software products: Braze Email, Email Marketing and Klaviyo Marketing. They differ in the integrations they state and the channels they list. Email Marketing, from ActiveCampaign, connects with over 1,000 apps [7], and Klaviyo Marketing integrates with 350+ apps [11]. Klaviyo Marketing also lists social marketing among its channels [10].
Each one, on its own
Braze Email
Braze Email is for delivering personalized, dynamic emails that drive revenue, in its maker's words. [1] Its page offers "Start a Free Trial". [2] Featured channels are email, mobile app messaging, web messaging, SMS/RCS and WhatsApp. [3]
Email Marketing
Email Marketing, from ActiveCampaign, is described as a highly customizable platform that works for any business. [4] Its page offers "Start a free trial". [5] Channels listed are WhatsApp messaging, transactional email and SMS marketing. [6] It connects with over 1,000 apps. [7]
Klaviyo Marketing
Klaviyo Marketing is for automating timely marketing across email, SMS, mobile push, WhatsApp and more with AI-powered marketing automation tools. [8] Its pricing page reads "Start Free with Email & SMS". [9] Channels listed are email, SMS, RCS for Business, mobile app, WhatsApp and social marketing. [10] It integrates with 350+ apps. [11]
How they differ
- Free plan or trial: Braze Email offers "Start a Free Trial" [2], Email Marketing offers "Start a free trial" [5], and Klaviyo Marketing offers "Start Free with Email & SMS" [9].
- Channels covered: Braze Email lists email, mobile app messaging, web messaging, SMS/RCS and WhatsApp [3]. Email Marketing lists WhatsApp messaging, transactional email and SMS marketing [6]. Klaviyo Marketing lists email, SMS, RCS for Business, mobile app, WhatsApp and social marketing [10].
- Integrations: Email Marketing states over 1,000 apps [7], and Klaviyo Marketing states 350+ apps [11].
- What it is for: Braze Email is for personalized, dynamic emails that drive revenue [1]. Email Marketing is a customizable platform for any business [4]. Klaviyo Marketing is for AI-powered marketing automation across several channels [8].
Which one fits which buyer
- If you need WhatsApp messaging: Braze Email [3], Email Marketing [6] and Klaviyo Marketing [10] all list it.
- If you need transactional email: Email Marketing lists it, for receipts, password resets and more [6].
- If you need web messaging: Braze Email lists it among its featured channels [3].
- If you need social marketing: Klaviyo Marketing lists it among its channels [10].
- If you need to connect your marketing to other apps: Email Marketing states over 1,000 apps [7], and Klaviyo Marketing states 350+ apps [11].
Questions buyers ask
Which of these products list WhatsApp as a channel?
Braze Email lists WhatsApp among its featured channels [3]. Email Marketing, from ActiveCampaign, lists WhatsApp messaging with a unified chat inbox [6]. Klaviyo Marketing lists WhatsApp marketing [10]. All three were checked on 2026-10-21.
Do Braze Email, Email Marketing and Klaviyo Marketing offer a free trial?
As checked on 2026-10-21, Braze Email offers "Start a Free Trial" [2]. Email Marketing offers "Start a free trial" [5]. Klaviyo Marketing's pricing page reads "Start Free with Email & SMS" [9].
Which of these products cover SMS?
Braze Email lists SMS/RCS [3]. Email Marketing lists SMS marketing that works with its marketing automation [6]. Klaviyo Marketing lists SMS marketing [10]. These listings were checked on 2026-10-21.
What is each product for, according to its maker?
Braze Email is for delivering personalized, dynamic emails that drive revenue [1]. Email Marketing, from ActiveCampaign, is a highly customizable platform that works for any business [4]. Klaviyo Marketing is for automating timely marketing across email, SMS, mobile push, WhatsApp and more [8].
Sources
- Braze Email, what it is for: braze.com, checked 2026-10-21
- Braze Email, free plan or trial: braze.com, checked 2026-10-21
- Braze Email, channels covered: braze.com, checked 2026-10-21
- Email Marketing, what it is for: activecampaign.com, checked 2026-10-21
- Email Marketing, free plan or trial: activecampaign.com, checked 2026-10-21
- Email Marketing, channels covered: activecampaign.com, checked 2026-10-21
- Email Marketing, integrations: activecampaign.com, checked 2026-10-21
- Klaviyo Marketing, what it is for: klaviyo.com, checked 2026-10-21
- Klaviyo Marketing, free plan or trial: klaviyo.com, checked 2026-10-21
- Klaviyo Marketing, channels covered: klaviyo.com, checked 2026-10-21
- Klaviyo Marketing, integrations: klaviyo.com, checked 2026-10-21
Every fact above was read from each company's own website on October 21, 2026. Something out of date? Request a correction below.
What can you compare between these marketing and email software?
Free plan or trial, Channels covered, Integrations: each from the maker's own website or from the company itself, with its source on the company's profile. What else to compare
Questions about this page
Which marketing and email software are listed on OpenlyCompared?
3 are listed, alphabetically: Braze Email (Braze), Email Marketing (ActiveCampaign) and Klaviyo Marketing (Klaviyo). Stated by the makers themselves: free plan or trial by 3 of 3; channels covered by 3 of 3; integrations by 2 of 3.
How does OpenlyCompared choose the marketing and email software on this page?
A product is on this page when its maker's homepage links to it and its own page names it and says it is this kind of software. Every fact comes from the maker's own website or the company itself, shows its source and the date it was checked, and no company can pay to be listed higher.
Are any of these marketing and email software paid relationships?
No company listed on this page pays Toutmark. A company that does is marked "Toutmark client" wherever it appears.
Read the full Software buyer's guide
How this page works: companies are listed by the method on our Methodology page. Companies marked “Toutmark client” pay Toutmark, which publishes OpenlyCompared; paying never buys a position or an award. Request a correction.