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Buyer's guide0 listed

Compare B2B software

Teams choosing a software product for their business.

Short answer

How do you choose B2B software?

The right software is the one that does the job you need done, connects to the tools you already use, and costs what you expect once your team and your data grow. Compare products on fit, integrations, total cost, security and how easy it is to leave, not on the length of the feature list.

The OpenlyCompared guide to B2B software explains what to compare, which questions to ask and which warning signs to look for. The first companies are being checked before they are listed.

Which software products are listed?

We are verifying the first companies for this guide. Each listing is built from facts the company has published, and checked before it goes up.

What should you compare when choosing B2B software?

Fit for the jobStart from the problem you are solving. A product built for your use case usually beats a broader one you have to bend into shape.
IntegrationsCheck that the tools you already rely on connect natively, and what a missing connection would cost you in manual work.
Total costLook past the entry price: seats, usage limits, add-ons, and the plan you will need a year from now.
Security and data handlingAsk where your data is stored, who can reach it, and which security reviews the vendor can show you.
Onboarding and supportHow long until your team uses it properly, and how quickly you reach a person who can fix a problem.
LeavingMake sure you can export your data in a usable format, and know what happens to it if you cancel.

What should you ask before choosing B2B software?

  • What will a team our size actually pay in the first year, including the add-ons we need?
  • Which of our current tools connect natively, and which need a workaround?
  • Can we read your security documentation before we sign?
  • What does onboarding involve, and who does the work?
  • How do we export everything if we leave?

What are the warning signs when choosing B2B software?

  • No published pricing at all, only a sales call
  • An annual contract with no trial or pilot
  • No clear answer on exporting your data
  • Case studies with no named customers or dates

Frequently asked questions about B2B software

How do I compare business software fairly?

To compare business software fairly, write down the jobs the software has to do, then judge each product on those jobs, on the integrations you need, and on what it will cost at the size you expect your team to be in a year.

Is the most popular software the right choice for my business?

The most popular software is not always the right choice. Popular products are built for the most common use case, so a specialist product built for your kind of work can fit a narrower need better.

Should I trust software review scores?

Software review scores are useful for building a shortlist, not for making the final choice. A score averages out needs that may not be yours, so test each shortlisted product on your own work before you decide.

How long should a software trial be?

A software trial should be long enough to run one real piece of work from start to finish. If a vendor's free trial is too short for that, ask the vendor for a paid pilot instead.

How this page works: companies are listed by the method on our Methodology page. Companies marked “Toutmark client” pay Toutmark, which publishes OpenlyCompared; paying never buys a position or an award. Request a correction.